Business and Society: Stakeholders, Ethics, Public Policy

Posted March 26th, 2010 by admin and filed in Business
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Business and Society: Stakeholders, Ethics, Public Policy Business and Society: Stakeholders, Ethics, Public Policy, 13e by Lawrence and Weber has continued through several successive author teams to be the market-leader in its field. Business and Society, 13e highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business success. In addition, this textbook has long been popular with students because of its lively writing, up-to-date examples, and clear explanations of theory.

Understanding Business

Posted March 2nd, 2010 by admin and filed in Business

Understanding BusinessProduct Description

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

International Business

Posted February 20th, 2010 by admin and filed in Business

International BusinessProduct Description

Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

The Successful Business Plan, 4th Edition: Secrets and Strategies

Posted January 27th, 2010 by admin and filed in Business
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The Successful Business Plan, 4th Edition: Secrets and StrategiesProduct Description

Named by Inc. and Forbes magazines as one of the top ten essential books for small business, this fully revised and updated fourth edition of The Successful Business Plan: Secrets & Strategies is a complete, step-by-step guide to researching and writing a fool-proof, perfectly formatted, knock-’em-dead business plan.

Required reading at America’s top business schools, it’s been called “the entrepreneur’s bible,” having helped hundreds of thousands of successful business people get the funding they need to launch their businesses.
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Statistics for Business and Economics, 10th Edition

Posted January 22nd, 2010 by admin and filed in Business

Statistics for Business and Economics, 10th EditionProduct Description

This market-leading text from well-respected authors Anderson/Sweeney/Williams introduces sound statistical methodology within a strong applications setting. A wealth of real business examples, proven methods, and application exercises within STATISTICS FOR BUSINESS AND ECONOMICS, Revised 10e clearly demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. Comprehensive coverage, trusted for its accuracy, allows you to select the topics best for your course, including coverage of the latest statistical and business software to manage statistical information. This edition’s accessible approach is strengthened with the innovative new CengageNOW integrated online course management and learning system that saves you time while using personalized study plans to ensure student understanding.

Business Communication: Process and Product

Posted January 5th, 2010 by admin and filed in Business
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Business Communication: Process and ProductProduct Description

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book’s 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching–and learning–business communication can be enjoyable and easy.